Privacy Policy

This Privacy Policy explains how Sort & Survive Ltd (“we”, “us”, or “our”) collects, uses, and protects your personal information when you visit our website: https://www.sortandsurvive.co.uk.

We are committed to handling personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR) where applicable.

1. Data Controller

Sort & Survive Ltd is the data controller responsible for your personal data.

Contact Details:

• Address: 46 Stuart Road, London, SE15 3BE
• Email: sophie@sortandsurvive.co.uk

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us using the details above.

2. What Personal Data We Collect

a) Information you provide directly

If you contact us by email or telephone, we may collect and process the personal information you provide, such as:

• Name
• Email address
• Telephone number
• Any other information you choose to include in your message

If you are a member of staff at a museum or heritage organisation contracting Sort & Survive Ltd, we may need a point of contact to access their museum or store. We may collect and process personal information such as:

• Name
• Email address
• Telephone number
• Any other personal information

b) Information you provide indirectly

If you fill in a visitor survey on behalf of one of our museum and heritage clients, we may need to access your information in order to complete our work. We may collect and process personal information such as:

• Name
• Email address
• Telephone number
• Any other personal information, including characteristics you choose to disclose

c) Website usage information

If you consent to analytics cookies, we use Google Analytics to collect information about how visitors use our website. This may include:

• IP address
• Browser type and version
• Device information
• Pages visited and time spent on the site
• Referring website
• General location information

d) Cookies

We use cookies and similar technologies on our website. Strictly necessary cookies may be used without consent where required for the operation of the site. Non-essential cookies, including analytics cookies, are only set if you give your consent through our cookie banner.

For more information, please see our Cookie Policy.

3. How We Use Your Personal Data

We use personal data for the following purposes:

4. Google Analytics

We use Google Analytics to understand how visitors use our website and improve performance and content.

Google Analytics is only activated if you consent to statistics cookies via our cookie banner.

Google may process personal data outside the UK. Where this happens, appropriate safeguards are used, such as the UK Addendum to Standard Contractual Clauses.

5. Email Marketing and Mailchimp

We do not send marketing emails unless you have requested them.

If you sign up, we may collect your name and email address and use Mailchimp to manage communications.

You can unsubscribe at any time via the link in emails or by contacting us directly.

This section applies only if a mailing list feature is active.

6. Sharing Your Personal Data

We do not sell or rent your personal data. We may share it with trusted providers where necessary:

• Website hosting providers
• IT and website support providers
• Google (analytics, with consent)
• Mailchimp (if subscribed)
• Professional advisers (legal/accounting)

All third parties are required to process data securely and lawfully.

7. International Data Transfers

Some providers (e.g. Google, Mailchimp) may process data outside the UK. We ensure appropriate safeguards are in place.

8. Data Security

We use appropriate technical and organisational measures, including secure hosting, SSL encryption, and restricted access.

9. Data Retention

Personal data is kept only as long as necessary.

Enquiry data is typically retained for up to 2 years, unless longer retention is required. Some records may be kept up to 7 years where legally necessary.

10. Your Legal Rights

Under UK data protection law, you have the right to:

• Be informed
• Access your data
• Correct inaccurate data
• Request erasure
• Restrict processing
• Object to processing
• Data portability
• Withdraw consent

To exercise your rights, contact sophie@sortandsurvive.co.uk.

11. Complaints

Please contact us first if you have concerns. You can also complain to the ICO:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Website: www.ico.org.uk/make-a-complaint
Telephone: 0303 123 1113

12. Changes to This Privacy Policy

We may update this policy from time to time. Changes will be posted on this page.

13. Contact Us

• Sort & Survive Ltd
• Address: 46 Stuart Road, London, SE15 3BE
• Email: sophie@sortandsurvive.co.uk

Last updated: 14 April 2026